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Changing customer needs drive adoption of SDDC in the Philippines

Adrian M. Reodique | Sept. 20, 2017
The growing amount of data also pushes the growth of data centre market in the country.

changing customer needs drive SDDC in the Philippines
Credit: Storyblocks 

The changing needs of customers in the era of digital transformation is driving the adoption of software-defined data centres (SDDC) in the Philippines.

"We are [moving] to the next generation of infrastructure. In terms of data centre, we are moving to era of software-defined per se because going to the software-defined data centre gives us the agility to respond to the ever growing complexity [of our customer needs]," said Abraham Lim, country manager of Data Centre Group, Lenovo Philippines and Indochina, during the launch of Lenovo's ThinkSystem server portfolio in the Philippines on Thursday (14 September 2017).

"Business of today are looking at IT more and more to pave the way for them to do more. This has changed the landscape in terms of the challenges that the data centre faces today; the need to deploy a cloud like infrastructure is becoming more and more evident," he added.

In a software-defined set up, data centre resources including storage, networking, and computer are virtualised and delivered as a service, described Allied Market Research in its report titled World Software-Defined Data Centres (SDDC) Market: Opportunities and Forecasts 2014-2022.

SDDC thus eliminates dependency on hardware, allowing organisations to scale faster.  

"With the software-defined approach, one of the things we do get is that it's not dependent on that component of the technology part. It's much more elegant in its approach. So when you scale, you scale much more linearly... we don't have a legacy or baggage that we have to continuously feed in order to move forward," explained Han Chon, general manager of Data Centre Group, Lenovo ASEAN.

The growing amount of data generated by smart devices also pushes the growth of data centre market in the Philippines.

"Customers are becoming much more aware of technologies as more people use things like mobile phones, and this impacts how data centres support the backend because of the increased data," Chon explained.

"Data is growing exponentially, driven by aggressive digital adoption initiatives across all industries. Amidst this digital age, we see massive growth opportunities for the data centre market in the Philippines," he continued.  


Lenovo eyes BPO for data centre products 

Meanwhile, the ThinkSystem and ThinkAgile are Lenovo's largest portfolio of server, storage, networking, software and data centre services since it acquired IBM's x86 server and networking business unit in 2014.

The ThinkSystem portfolio consists of 14 highly configurable servers, seven storage, and five network switches; while the ThinkAgile focuses on the software-defined infrastructure.

While Lenovo still does not have specific markets to cater their new data centre products to, Lim said they are considering to extend their services to the business process outsourcing (BPO) sector as it is "growing rapidly" in the Philippines.

"We don't want to limit ourselves but we are taking the journey to identify where we will be focusing. Probably in six months to a year's time, we can then narrow down the industries that we will be going hard on," he explained. 


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