SAN FRANCISCO, 8 FEBRUARY 2011 - Olympus is the latest big-name camera manufacturer to announce a handful of new offerings for the upcoming year, as the company introduced three new point-and-shoot cameras to its 2011 lineup today.
The 18X-optical-zoom Olympus SZ-10 pocket megazoom, 12.5X-optical-zoom Olympus VR-320, and affordable ultraslim Olympus VG-110 will all hit stores by the end of March.
Olympus SZ-10: 18X Zoom Lens and 3D Shooting
The 14-megapixel SZ-10 serves up an optical zoom range of 18x (28mm to 504mm) despite having a body that's just 1.5 inches deep. The camera offers dual mechanical/digital image stabilization and Olympus's new 3D shooting mode, which was introduced in the company's CES announcements this year.
Also in the feature set are three new creative "Magic Art Filters," which join existing Olympus in-camera effects such as a fish-eye lens simulator, a line-drawing filter, and a pop-art effect. The new Watercolor filter mimics the look and feel of a painting, a Sparkle filter makes lights look all twinkly, and a Punk filter converts photos into two-tone images.
Rounding out the SZ-10's bag of tricks are 720p high-definition video recording in .AVI format, motion-tracking autofocus, in-camera help guides, a 3-inch LCD screen, and Eye-Fi card compatibility.
From the looks of it, there's no mode dial or manual controls on the SZ-10, so shooting is likely to be handled by the camera's Auto and scene modes, while navigating the camera is likely to be done completely via on-screen menus.
Due in March, the Olympus SZ-10 is priced at $250. It comes in black or silver.
Olympus VR-320: A Slimmer, Ultra-Wide-Angle Pocket Megazoom
There's also a second pocket megazoom in the mix: the 12.5X-optical-zoom Olympus VR-320, which offers more coverage on the wide-angle end (24mm-300mm) and has a frame that's slightly more than an inch deep.
The 14-megapixel VR-320 has most of the same in-camera guides and features as the SZ-10, minus the 3D mode and the Eye-Fi compatibility. It has dual image stabilization, shoots 720p video, offers the new Magic Art Filters, has motion-tracking autofocus, and packs in a 3-inch LCD.
The Olympus VR-320 is also due in March, priced at $200. It's available in black, silver, blue, and red.
Olympus VG-110: Wallet-Friendly Pocket Camera
The Olympus VG-110 will go for just $99 starting in February, and the 12-megapixel camera has some decent specs for the price.
Its 4X-optical-zoom lens (26mm to 104mm) lacks image stabilization, but the camera does include the new Sparkle and Punk art filters, motion-tracking autofocus, in-camera help guides, and a 2.7-inch LCD in a body that's 0.8 inches deep.
The VG-110 comes in black, red, and silver.
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