Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Accenture opens a digital hub in Singapore

Nayela Deeba | Sept. 20, 2017
Which offers a range of tech experts to guide clients on their digital transformation journeys.

Accenture Digital Hub Cafe & Social Space
Credits: Accenture 

Professional services firm, Accenture, has set up a digital hub in Singapore last Thursday (14 September 2017).

Launched with the support of Singapore's Economic Development Board (EDB), the hub aims to help clients around the world integrate solutions that will digitally transform their business initiatives. 

Kiren Kumar, assistant managing director, EDB, said Singapore was chosen because it is "uniquely positioned to help companies innovate, and effectively embark on their digital journey in Asia."

Clients can use the hub  to consult 200 in-house visual designers, developers and data scientists, who will provide their expertise on design thinking and the internet of things (IoT).

The hub comes equipped with the latest technologies which clients may need to digitalise their business. For instance, clients will have access to Accenture's interactive studio, a Fjord design studio and an applied intelligence innovation centre.

The interactive studio will help clients boost their marketing initiatives by using a 4.5 metre interactive touch screen monitor, which lets clients connect to other innovation centres around the globe. The studio also includes a Maker Room, where they can conduct 3D modeling and engage in prototype development.

Meanwhile, the Fjord studio will allow clients to create digital services for the web, smartphones and tablets.

As for the innovation centre, it will let clients collaborate with top data scientists from Accenture Analytics. Clients can then use advanced analytics, AI and machine learning to churn data, and create new data sources. They will then be able to get real-time access into their IoT sensors, social and video platforms to better analyse their customers.

Patrick de Moustier, managing director of Accenture Digital ASEAN, said the hub will "serve as a catalyst for clients in Singapore who wish to co-create and form engaging customer experiences. This is where business keen to leverage latest digital technologies and data science can develop their ideas into agile and scalable concepts, working hands on with Accenture experts."

Teo Lay Lim,  senior managing director, Accenture ASEAN, and country managing director, Accenture Singapore, added: "By giving regional companies the collaborative environment and tools required to develop digital strategies and technologies to stay competitive in a rapidly evolving business landscape, the hub highlights Singapore's smart nation capabilities, expertise and role as a global innovation leader. It also brings to brings to life Accenture's Innovation Architecture for clients in the region." 


Sign up for Computerworld eNewsletters.