PHOTO - Galaxy Tab.
As a result of a partnership with Samsung Malaysia Electronics, Tune Group's new digital media arm, Tune Box is to use Samsung Galaxy tablets to deliver inflight entertainment and electronic flight bag applications for AirAsia X flights.
Under the partnership, Tune Box will employ Samsung technology, including the Google Android-powered GALAXY tablets, for Inflight Entertainment (IFE) and Electronic Flight Bag (EFB) applications, leveraging on Samsung's market leading mobile technology, said Tune Group chairman and AirAsia X director, Tan Sri Tony Fernandes.
Fernandes said the plan would see the Samsung GALAXY tablets in passenger cabins as portable IFE devices. "The tablets will be connected to the on-board cabin wi-fi to deliver videos, music and interactive games to passengers. For EFB solutions, the Samsung GALAXY tablet technology will be used to bring innovation into the cockpit to help flight crews perform flight management tasks more easily and efficiently."
"We are continuously working on providing the best service and inflight experience for our guests and this partnership with Samsung will enable our passengers to experience a modern and innovative inflight entertainment experience," said Fernandes. "From this, we hope to boost customer satisfaction, remain at the forefront of technology, and grow our ancillary business."
Class 3 EFB is an installed avionics system, a scalable system that features current and future capability and functionality needs, which also meets the safety requirement standards for hardware and software approved by the Federal Aviation Administration for use during flight. (Class 1 and 2 EFB devices are restricted and cannot be used during flight.)
AirAsia X is the long-haul, low fare affiliate of Malaysian-based AirAsia Group. A recently-announced joint venture between Tune Box and avionics solutions provider Flight Focus, which specialises in Class 3 EFB technology, will also benefit from the collaboration with Samsung.
Tough testing ground
"Samsung is delighted to work with Tune Box," said Samsung Malaysia Electronics managing director, Kown Jae Hoon. "This enables us to achieve our goal to spearhead new innovations to revolutionise the aviation industry. The aviation industry is a tough proving ground for any technology but we are confident that by partnering Tune, we will be able to demonstrate the robustness of our products and solutions."
"While also expanding our customer base, creating greater exposure for our products and enhancing customers' inflight experiences, our partnership with Tune Group is well aligned with our corporate vision to expand our technologies into B2B solutions," said Kwon.
"We always look forward to working with the best in the market, so naturally, we're very excited about the collaboration with a market leader like Samsung," said Tune Box co-founder and chief technical officer, Sami El Hadery. "Technology evolves at a rapid pace and together with Samsung, we aim to stay ahead of the race and revolutionise inflight entertainment and EFB solutions."
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