Photo - Chiew Kok Hin, CEO, AIMS Group & Chairman, MyIX.
Global Internet firms Amazon, Facebook and Microsoft have joined MyIX's peering network, which should improve online accessibility, according to the operator of Malaysia's sole Internet Exchange, MyIX.
Also known in the local language (Bahasa Malaysia) as 'Persatuan Pengendali Internet Malaysia', MyIX's chairman Chiew Kok Hin said the biggest value from this development is "an immediate improvement in connectivity between MyIX members - consisting of more than 50 ISPs (Internet Service Providers) and Content Providers with the three global Internet brands."
"MyIX's ability to support the growing Internet traffic needs of these international brands have lead to the forging of these peering partnerships, which will now allow the Brand's regional customers to enjoy better accessibility to their website and Internet content," said Chiew.
"Due to the burst of mobility in this region, the adoption of smartphones, tablets and mobile data applications has seen a steady increase," he said. "Smartphones continue to fuel sales of mobile phones worldwide with sales of close to 170 million units by quarter three, 2012 (according to Gartner). These numbers are predicted to increase in accordance with an increase in internet users worldwide."
"Thus it is very important for these top Internet brands to ensure their customers get the best user experience while managing the burst in traffic especially from Asia," he said. "The need for faster connectivity and functionality has made them choose MyIX to better serve their regional market."
"In addition to improved performance and connectivity, they can also expect to see lower operational costs as they are now able to bypass longer and more expensive data routes internationally," said Chiew.
Avoiding the 'boomerang effect'
He said that by leveraging MyIX as the main traffic ply route for its domestic Internet data, these brands' local traffic will be kept local within the country's networks and this reduces the latency of 'boomerang traffic effect' when in-country Internet data needs to loop to foreign networks to access the target Internet content.
"MyIX will continue to explore more extensive direct peering partnerships with global Internet brands so as to benefit our members via better performance of their managed ISP networks with lesser dependency on expensive international bandwidth links," said Chiew.
Initiated by the national regulator Malaysian Communications and Multimedia Commission (MCMC) in 2006, the non-profit organisation MyIX (Malaysia Internet Exchange) is operated by Persatuan Pengendali Internet Malaysia with the cooperation of local ISPs to connect and exchange local Internet traffic.
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