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Pencil Banner now linked to SingTel’s MyAppsMall

Zafar Anjum | March 23, 2012
Mobile Streams has inked a deal with SingTel to distribute content via SingTel’s MyAppsMall.

Mobile Streams has inked a deal with Singapore telco SingTel to distribute content via SingTel's MyAppsMall (, the mobile content retailer announced today.

Mobile Streams is the founder of the world's largest app store,

MyAppsMall, an initiative developed by the SingTel Group, provides a common regional digital platform offering a range of contents and services to its partner operators and their mobile customers. 

The distribution agreement will allow content from catalogue to be available on the MyAppsMall to SingTel Group's over 400 million mobile customers in more than 25 countries in Australia, Singapore, India, Indonesia, Thailand, Philippines, Kenya, Nigeria and Pakistan, said the company in a statement.

Mobile Streams has a longstanding relationship with SingTel and has offices in Singapore, Australia and Hong Kong. This agreement is also part of Mobile Streams' Appitalism Wings programme that helps app developers maximise their return on investment by matching their content up with new and appropriate distribution.

"With partners like Mobile Streams' content, we have access to a variety of regional apps and content that will appeal to the wider demographic that we are targeting," said Gavin Hall, partner management director of SingTel's MyAppsMall.


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