Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Apple uses reservation system for iPad sales in China to avoid skirmishes

Michael Kan | July 19, 2012
Apple stores in mainland China are using a reservation system this time around to launch the company's new iPad, months after its iPhone 4S launch in the country resulted in an irate customer throwing eggs at a Beijing store, while leaving hundreds of customers disappointed.

"I don't think it will be as big as the iPad 2 launch," she said. "(The new iPad) has been on the market for quite a long time."

Apple is selling its new iPad in the country following a legal trademark battle with a local firm in the country that could have resulted in a ban on the sale of the tablet. Earlier this month, the company agreed to pay US$60 million to the local firm to gain ownership of the "iPAD" trademark in China.

 

Previous Page  1  2 

Sign up for Computerworld eNewsletters.