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AR becomes a reality for DHL and National Museum of Singapore

Nayela Deeba | Sept. 29, 2017
More organisations expected to follow suit; APeJ alone is expected to spend US$3 billion on AR/VR technologies, shares an IDC analyst at the Tech Summit 2017 in Singapore.

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Avinav Trigunait speaking at CIO Summit 2017

Investments in augmented and virtual reality (AR/VR) technologies are expected to grow rapidly over the next few years as organisations are increasingly leveraging such technologies to improve work processes, said Avinav Trigunait, research director, Enterprise Mobility, IDC Asia Pacific.

He was speaking at Tech Summit, which happened alongside the CIO Summit 2017 in Singapore on Tuesday (26 September 2017).

According to IDC's Worldwide Semiannual Augmented Reality Spending Guide report, U.S. will see the largest AR/VR spending total in 2017 at US$3.2 billion, followed by APeJ at US$3 billion and Western Europe at US$2 billion. By 2021, worldwide spending on AR/VR technologies will reach US$214.9 billion.

The report also revealed that AR/VR technologies will be mostly deployed across the education, retail, transportation, logistics and healthcare sectors.

Commenting on the findings, Trigunait said that organisations are mainly adopting AR/VR technologies to help them enter new markets, launch new products/services, better interact and collaborate with employees, and better engage with customers.

For instance, logistics company DHL is using Google Glass to better manage its supply chain. By using the wearable to aid picking during order fulfillment, productivity has improved by 25 percent, shared Keya Chaturvedi, innovation leader, DHL. Given the positive results, she said that DHL plans to test the use of AR for other parts of its business such as freight transportation.

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Keya Chaturvedi speaking at CIO Summit 2017

The deployment of AR technologies has also "brought new/digital experiences to life" at museums, noted Jervais Choo, senior assistant director at the National Museum of Singapore.

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Jervais Choo speaking at CIO Summit 2017 

He explained that AR/VR technologies enabled the museum to better tell stories about the artefacts and spark conversations by providing art-goers with an immersive and engaging experience instead of a passive look-see outing. "AR allows visitors to interact with the exhibits and provide a personal experience," he said.

He added that AR helped improve the museum's operations too. Staff can now get more information about the artefacts simply by scanning them, which could help them curate better tours in the museum.

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