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AXA Drive to encourage better driving behaviour in Singapore

Nurdianah Md Nur | June 5, 2014
The mobile app will enable drivers to monitor and improve their conduct at the wheel.

Allan Wu testing the AXA Drive app
FLY Entertainment artiste Allan Wu testing the AXA Drive mobile app during the AXA Celebrity Challenge at the launch on Tuesday at Dempsey road, Singapore.

General insurer AXA Singapore launched AXA Drive mobile app on Tuesday (3 June 2014) in a move to promote safe driving habits to drivers in Singapore.

According to AXA's Road User Behaviour Survey 2014, which had more than 450 respondents, 3 out of 5 of them perceived driving on Singapore roads to be more unsafe today as compared to their experience in the past few years.  Most of them (72 percent) cited more aggressive drivers as the top reason for that perception.

Findings from the survey also revealed that even though 90 percent of respondents said that text messaging while driving is a dangerous driving behaviour, 30 percent of them admitted to doing so themselves. Also, 27 percent of the drivers admitted to checking their mobile devices or tablets frequently while driving even though they agreed that it was dangerous to do so. Drivers attributed this to the need to answer calls and messages in time.

Developed with the belief that road safety begins with drivers, the AXA Drive mobile app enables drivers to monitor and improve their driving behaviours. Using an accelerometer sensor, the app will capture data of the user's driving behaviour. A score of up to 300 will be generated at the end of the journey.  The score is based on the driver's acceleration, braking and turning of the vehicle. For instance, a sharp turn or hard brake will garner a lower score than a smoother and slower journey.

To add an element of fun while encouraging safe driving, the app allows users to share their scores on Facebook, Twitter and Google+ to unlock achievement badges and challenge their friends.

"We hope that AXA Drive will enable drivers to be aware of their driving habits and make a conscious effort to drive safely so that all road users can enjoy a safer environment on our roads," said Kwek-Perroy Li Choo, chief corporate responsibility officer of AXA Singapore.

The AXA Drive mobile app is now available for free in the Apple iTunes Store and Google Play Store.

 

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