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BlackBerry stems bleeding, but sells 1 million Z10s

Computerworld staff | April 1, 2013
Company to launch a midrange model later this year to boost sales

The first true referendum on BlackBerry 10's success or lack thereof will come after the current quarter, Ovum said.

During BlackBerry's conference call, Heins underlined that what the company has done so far is only the beginning. The Q10 will start shipping in April, and the company is working on less expensive BlackBerry 10-based smartphones, as well.

"The midrange BB10, expect that kind of around fiscal midyear in various markets ... We are looking forward to that because we know there is a big demand," Heins said.

The company also continues to investigate potential licensing opportunities and the use of its new platform in areas other than smartphones, including the automotive sector, according to Heins.

Analyst Blaber had another suggestion for a priority: "The first thing it needs to do is to ensure that the existing subscribers base that have been on older BB 7 products start to upgrade, and see the value with BlackBerry 10."


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