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BlackBerry turns to Channel to save business

Brian Karlovsky | June 5, 2014
Blackberry Australia is pinning its hopes on a pivot to enterprise mobility, security and the Internet of Things in a bid to save the company after a dramatic fall from grace.

"We are working on identifying how does BlackBerry take a leading role in IOT," he said.

"We need partners to be able to do that and for us they will be more non-traditional partners then we have ever had before.

"We are working with them to close out opportunities from a channel perspective, with partners who have established relationships with the customer."

Project Ion is a cornerstone of BlackBerry's vision to offer end-to-end solutions for the Internet of Things.

Project Ion was announced at the O'Reilly Solid Conference (May 21-22, San Francisco).

BlackBerry claims it will offer access to massive amounts of data from multiple disparate sources and distill it into meaningful, actionable information using open source and third party analytic tools.

This deeper insight will empower companies and organisations across a range of industries.

This includes doctors and caregivers who require real-time diagnosis information to improve patient care, consumer products companies seeking new ways to better understand and engage with their customers, insurers pursuing more accurate risk profile information and manufacturers in need of better logistics and control data.

Ball said the health sector was an area of focus and again pointed to use of the channel to bring the company's vision to bear.

"It's really important to work with channel partners that have very strong verticals and industry experience," he said.

In April the company also purchased IT consultant NantHealth.

BlackBerry chief executive, John Chen said NantHealth was a proven innovator in developing leading platforms that allowed medical professionals to share information and deliver care efficiently.

"BlackBerry's capabilities align closely with NantHealth's and this investment represents the type of forward-looking opportunities that are vital to our future."

Chen was also morbidly optimistic about the plan to save the company by taking it back to its enterprise roots and focusing on health at the Code Conference.

"We have a lot of problems, but it's not dead," he told the conference.

"I am quite confident we'll be able to save the patient."


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