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Can Microsoft turn around its fortunes with Windows 8 tablets?

Tom Kaneshige | Jan. 10, 2014
After trailing iPads and Android tablets for enterprise market share in 2013, analysts predict that Windows 8-based tablets will surge from a distant third place to lead the field.

All Microsoft has to do is deliver a tablet that doesn't have to beat the iPad but must be in the same ballpark, in terms of an easy-to-use touch interface, quick access to media, cool apps -- in essence, a tablet with a delightful user experience. Right now, though, Microsoft's Surface tablet has a split personality, says Borg. It doesn't know if it's a PC or tablet, and business people throw up their hands after a while moving between these two modes.

If Microsoft can fix these problems, the company stands to gain huge momentum and market share in the tablet enterprise race.

"Microsoft is about 75 percent of the way there, and in 2014, I expect them to get to 90 percent," says Aberdeen's Borg. "If Microsoft plays its cards right, they're the logical inheritors of the laptop refresh cycle."

 

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