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Canon Singapore partners Alzheimer’s Disease Association in Singapore

Zafirah Salim | June 9, 2014
Canon signs memorandum of understanding (MOU) to sponsor Alzheimer’s Disease Association’s program to care for persons suffering from dementia.

Canon Singapore announced today that it is partnering Alzheimer’s Disease Association (ADA) for the Reams of Hope Project, which will support ADA’s work in providing care for people with dementia, as well as their caregivers.

According to the digital imaging solutions provider’s media statement, Canon Singapore will donate a portion of profits from the sales of Canon Paper to help increase public awareness of the disease, provide quality care to persons with dementia, as well as offer a wide range of support and training to caregivers and healthcare professionals.

Von Chan, Director & General Manager, Business Imaging Solutions Division said that the Reams of Hope Project is a true reflection of the company’s corporate philosophy of kyosei, which means “living and working together for the common good”.

“Those suffering from Alzheimer’s, as well as their families, face a unique set of challenges. Because the disease attacks the body and the brain, persons with dementia need specialised assistance, and their caregivers need a special set of skills to manage the care process,” added Chan. “Through Reams of Hope, Canon hopes to raise awareness of this disease, while supporting ADA’s good work with additional resources to help their clients, families and caregivers to cope with this devastating disease.” 

In addition, Canon has also unveiled a new caregiver welfare initiative called “Memories Café”, which involves collaboration with cafes and eateries to provide an informal, supportive social environment for caregivers and persons with dementia to mingle and relax in, and to engage in fun and memorable bonding activities.

Acccording to the vendor, “dementia cafes” first started in Europe, and they are apparently very successful. Such tea sessions have proven to be effective, and welcomed as a supplement to the traditional formalised caregiver support group settings. 

Jason Foo, Chief Executive Officer of ADA said: “We would like to express our gratitude towards Canon for their generosity. Our clients are very fortunate recipients of this collaboration as they would definitely benefit from the funds coming from Canon. We look forward to working with Canon and once again, we would like to thank them for this amazing opportunity.”

 

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