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China's mobile game developers look for best markets

Michael Kan | July 11, 2012
Although based in China and a maker of hit games, app developer Haypi has largely ignored its home market.

But even as Chukong's Fishing Joy attracted users abroad, about 80 percent of the company's users are from China due to the release of its other mobile games, most of which are played by Android users. Like RedAtoms, Chukong is using a "freemium" model for some of its game in order to generate revenues.

"In China, I feel there isn't a lack of people who are willing to pay, there is just a lack of products people are willing to accept," he said.

 

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