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Facebook, LinkedIn and Twitter earnings tell very different tales

Matt Kapko | Nov. 12, 2014
Facebook, LinkedIn and Twitter are often lumped together as the kings of social media. They are also often unjustly compared. The reality is the companies have little in common, as evidenced by their recent earnings reports.

"Twitter simply hasn't changed much over the past nine years," writes Nate Elliot, vice president and principal analyst at Forrester. "While it has enormous notoriety, that hasn't translated into an enormous user base. If the company can't get more people engaged with its site more often, marketers might shift their focus elsewhere."


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