It’s a critical time for laptops and the PC in general, with mounting signs that tablets (specifically, the iPad) are cannibalizing laptop sales, and the fact that HP--one of the largest PC makers--may give up on the consumer PC business altogether. But the laptop isn’t down and out, thanks to a late-summer surge in sales.
According to market research company NPD Group, although laptop sales were down 4 percent year-over-year for July and August 2011 combined (the months that NPD considers to be the back-to-school shopping season), laptop sales were almost 4 percent higher in August 2011 than they were during the same period last year.
We can thank back-to-school specials for the laptop sales comeback. In the last two weeks of August, sales of Windows laptops increased by more than 8 percent as compared to the same two weeks the year before. The spike is likely from shoppers rushing to grab last-minute laptop deals.
NPD's research also indicates that a record 65% of all notebooks sold to consumers priced under $500. Additionally, according to this latest report, you can expect more bargain notebooks during the holiday shopping season. So watch out for more great deals on laptops coming soon--these price cuts are the real drivers of the laptop industry right now.
Sign up for Computerworld eNewsletters.