Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Independent Mac retailers emerge from the Apple Store shadow

Joel Mathis | May 19, 2011
Everett Katzen had every right to be nervous when an Apple Store opened last year, just a few blocks away from the downtown Philadelphia location where his Springboard Media shop has been selling and repairing Macs for 16 years. Apple Stores are retail juggernauts and tourist destinations. How on Earth could Katzen compete?

"You've got to continually evolve," Janish said. "We try to do the best job we can and let the work speak for itself."

Golden memories

As a result of those strategies, the independent Apple retailers are guardedly optimistic that they can survive over the next ten years.

"I don't believe we're extinct," said Alberto Palacios, manager of Create More in San Francisco. "We get a lot of customers who come into the store and say, 'I didn't think Apple allowed other sellers.' Others come in and say, 'Oh yeah, you were the Apple Store before there was an Apple Store.'"

Back in Colorado, Andy Gold has moved on. He has created a Website used by high school athletes and the NCAA to match students to college sports programs. But he remains wistful.

"I'm still a loyal Apple user," Gold said. "Everything related to my Website is such. My love of the Apple product has never changed, whether it's the iPhone, iPad, or iPod. That's part of my DNA, I guess."


Previous Page  1  2  3 

Sign up for Computerworld eNewsletters.