Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Intel launches Malaysia-wide PC refresh campaign

AvantiKumar | May 29, 2013
The 'Hourglass Syndrome' describes the abnormal behaviour sometimes shown by users of ageing PC systems, says Intel.

Intel Malaysia PC Refresh modified 

Photo -  (From left) Norhizam Kadir, National Sales Manager of Intel Malaysia and Fay Ter, Marketing Manager of Acer Malaysia.


Intel Malaysia has launched a roadshow in 14 cities to encourage users to upgrade their computers to the latest touch-enabled systems powered by Intel, said the semiconductor solutions firm.

During the launch in Kuala Lumpur, Intel executives used a fictional term 'Hourglass Syndrome' to describe 'abnormal behaviour exhibited by users' of ageing PC systems; this behaviour included such symptoms as anxiety and aggression towards ageing systems, said Intel Malaysia's national sales manager Norhizam Kadir. ('Hourglass syndrome' is not a real syndrome or medical condition but was used in a March 2010 Intel/Harris Interactive study.)

"Our data shows that more than 300 million computers around the world are over four years old, and 65 percent of these older PCs are bulky desktops," said Norhizam.

"In recent years, there have been many exciting developments in computing technology including the introduction of the Intel Core Processor Family - soon to be in its 4th Generation - and touch-enabled Ultrabooks. Old lagging PCs should not hold us back from our fast paced lifestyles and it is time to upgrade to the latest technology available to us," he said.

Intel's roadshow - called 'Generation Today' - will run in 14 cities until the end of 2013, said Norhizam. In addition, Intel will offer a trade-in programme at the roadshows where consumers can take advantage of cash rebates of up to RM300 (US$99) in exchange for old Intel-based PCs of any brand upon purchase of a new PC during the campaign.

"There will also be on-ground activities and contest; and with each purchased PC, consumers stand a chance to win attractive prizes worth RM8,000 (US$2,643) during the campaign," said Norhizam. "As we work towards getting Malaysian PC users to move on from their ageing devices, it is our hope that the Hourglass Syndrome will become a thing of the past by the conclusion of this campaign."

'Generation Today' ( will run from 22 May until 31 December 2013. Participating OEM partners include Acer, Asus, Dell, HP and Lenovo.


Sign up for Computerworld eNewsletters.