He also didn't mention "product lines." Cook went on to say, as Daring Fireball blogger John Gruber noted, "We see great opportunities in front of us, particularly given the long-term prospects of the smartphone and tablet markets, the strength of our incredible ecosystem which we plan to continue to augment with services, our plans for expanded distribution, and the potential of exciting new product categories."
Gruber takes note of Cook's phrasing: "Tablets, phones, and computers are 'product categories', in Apple parlance. So he's not talking about a new iPad or iPhone, he's talking about an entirely new leg on the stool."
Sign up for Computerworld eNewsletters.