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iPad Mini not likely to follow new iPad's enterprise success

Tom Kaneshige | July 20, 2012
Enterprise adoption of the much-rumored iPad mini is far from certain given its small, eye-straining screen and presumed lack of a Retina display.

Wiens, though, does think an iPad mini will carve out a place in the enterprise. He envisions the iPad mini used extensively in the field by service technicians, where mobility trumps everything else. Such employees don't have much use for fancy Retina displays.

"With service manuals, you need to see pictures to do repairs, which makes the iPad much more usable than the iPhone," Wiens says. "Yet you might be in tight places, so something in between would be reasonable."

Milanesi says a 7-inch Apple tablet, along with a cheap price point, will resonate with consumers, which somewhat undermines her anti-enterprise adoption argument. The thinking goes: If an iPad mini is a consumer hit, then it will likely ride BYOD to the enterprise anyway.

 

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