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iPhone trade-in programme reportedly coming to UK soon

Ashleigh Allsopp | Oct. 11, 2013
Apple is reportedly planning to expand the iPhone trade-in programme that launched in the US in August, bringing the service to its Apple Retail Stores in the UK and Europe.

Apple is reportedly planning to expand the iPhone trade-in programme that launched in the US in August, bringing the service to its Apple Retail Stores in the UK and Europe.

9To5Mac cites a "reliable source" in its report which claims Apple's Reuse and Recycle trade-in programme arrive in the UK in the coming weeks, as the company has begun preparing training materials for retail staff at UK stores.

How does the iPhone trade-in programme work?
In the US, customers can go into an Apple Retail Store with their old iPhone, which staff will look over and give a trade-in price for. This price is based on the condition of the hardware and the model of iPhone. Customers can then get that value subtracted from the price of a new iPhone should they decide to trade-in.

In the US, the value offered by Apple is less than that of competing trade-in services, so we'll have to see what sort of price Apple offers in the UK should the reports of the expansion prove to be true.

Apple CEO Tim Cook has said that the trade-in program aims to boost iPhone sales in its retail stores.

 

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