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Is VR ready for business use? Six industries getting to grips with virtual reality

Graysen Christopher | June 14, 2016
Tourism, healthcare and other industries can find uses for virtual reality.

The collaboration between Thomas Cook and Samsung Gear VR is one such example, offering the realistic presentation of Thomas Cook locations around the world. The endeavour brought in nearly £12,000 and a 40 percent return on investment within the first three months.

VR business uses: Architecture

Similar to vehicle engineers, virtual reality has the potential to change the way architects design buildings. Architects can experiment with all aspects of a building such as lighting, material and layout, while their customers can take virtual tours of their new home or building and understand every detail of how it will look and feel.

Contractors and builders will also have a better understanding of what is expected for the design process. Editing the design before and during building can save mass amounts of money and ease the complications of communication.

VR business uses: Retail

VR allows retail stores to showcase everything from different furniture models to multiple shades of a blouse without having the product on-site. It also enables customers to test products before purchasing, which has the additional benefit of offering retailers insight into consumer behaviour.

Social shopping is a virtual reality method set to emerge within the next few years that will be carried out from the comfort of the consumer home. The shopping experience will be tailored to the consumer and even allow for clothes to be tried on once a body scan has been performed.

The extra information and interaction provided to consumers will lead to higher satisfaction and overall purchasing.

VR business uses: Aerospace

The aerospace industry is becoming more immersive as VR technology allows every stage of the building and maintaining process to be a collaborative effort. The interactive capabilities support communication and improve understanding between employees in varying departments.

Designers, engineers and manufacturers are able to create products at a much faster pace with the help of product behavior-testing and visualisation. A strong relationship between departments is possible due to the visualisation properties of VR, helping promote an understanding at all stages of build and design. Pilots, grounds controllers, service workers and engineers can also maintain products more efficiently with this communication gap bridged.

 

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