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Japan's Rakuten announces strategic partnership path to boost Malaysian e-commerce

AvantiKumar | Dec. 22, 2014
We live in exciting times as shopping becomes more hyper-connected, highly personal and mobile, says Rakuten Malaysia's Masaya Ueno.

Rakuten Malaysia head 

Photo - Masaya Ueno, Director of Rakuten Asia, Head of Planning Division and Country Head of Rakuten Malaysia.


Tokyo-listed B2B2C marketplace pioneer Rakuten Online Shopping [Rakuten] has announced a strategic partnership path to help develop Malaysian small and medium enterprises in a bid to speed up the growth of Malaysia's e-commerce industry.

The move of forming partnerships with public and private sector organisation is also in line with Rakuten's vision of creating a trusted 'Rakuten Ecosystem' where merchants can cater to every need of the Malaysian online shopper, said Masaya Ueno, director of Rakuten Asia, head of planning division, and also country head of Rakuten Malaysia.

"Only with the right ecosystem, the e-commerce sector will develop and advance towards contributing to the overall national economy. With the right partnerships we can create a network that offers Malaysian businesses the right knowledge and tools to launch their products and service to a wider audience," said Ueno. "Such industry partnerships differentiate Rakuten from other e-commerce players and makes us the best go-to partner for small and medium enterprises [SMEs]."

He said the company has also been working with the national ICT agency Multimedia Development Corporation [MDeC] initiatives to increase SME take-up of e-commerce including Malaysia's first ever Cyber Sale and a collaborative platform for SMEs called MyElite Biz.

Ueno said the partnership allowed Rakuten to help SMEs bring their business online and increase sales and revenue, improve productivity and consumer engagement.

 B2B2C pioneer

He said as a pioneer of the B2B2C marketplace, Rakuten provided merchants a platform to build online storefronts and consumers a reliable and interactive online shopping experience, which included the introduction of the Buyer Protection Programme this year to build a trusted e-commerce ecosystem.

Rakuten has also formed new partnerships with Malaysia's favourite foodservice retailers, McDonald's and KFC to reward shoppers with Rakuten giveaways, said Ueno.

"We live in exciting times as shopping becomes more hyper-connected, highly personal and mobile. As a global internet services company, Rakuten is uniquely positioned to lead the development of a more entertaining online shopping experience," he said..

Set up in November 2012 in Malaysia, Rakuten Online Shopping has more than 100,000 products from more than 500 merchants including recently-joined retailers such as The Body Shop, The Universal Traveller, and GameMart


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