Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Location-based marketing: The key to mobile customer engagement?

Brad Howarth | Jan. 13, 2014
We look at how geo-targeting and geolocation services are coming to the fore as marketers look to capitalise on the rise in consumer smartphone adoption, and why engagement is key to its success.

For those advertisers that persevere, the rewards could be great. According to Snap It Up co-founder, Frank Stranges, should his own company crack the code it will enter into a fundamentally different way of communicating with consumers.

"Everything else to this point has been about communicating with consumers on the basis of who they are, whereas this communicates with them on the basis of where they are," he adds.

Source: CMO

 

Previous Page  1  2  3  4 

Sign up for Computerworld eNewsletters.