Creative Advances Technology; Rohizam Md Yusoff, CEO of Creative Advances Technology with Christina Toh, VP of Malaysian Association of Hotels (MAH) launching the HAS System.
According to Malaysian software solutions firm Creative Advances Technology (CAT), it has launched Asia's first ever application that gives hotels direct control over room allotments.
Speaking on 11 July 2012, MSC (Multimedia Supercorridor) Malaysia status firm CAT's chief executive officer Rohizam Md Yusoff said that with the new system, called HAS (hotel allotment system), hoteliers would be able to manage all their sales distribution channels more efficiently by having instant access to room inventory, rates, sales channels and online bookings as well as connect to all their travel agents and consumers through just one online system.
"Currently most hoteliers need to go through multiple systems or third parties to manage their room inventory and online bookings and this takes up a lot of manpower, time and cost," said Rohizam. "With HAS, we help place the control of room inventory management back into the hands of the hoteliers through just one single platform so they can experience smoother, more seamless work processes across every aspect of their hotel business."
"HAS allows hoteliers to streamline multiple sales channels including their Online Travel Agents (OTA) and wholesalers by centralising all their room allotments in a shared inventory pool," he said. "With HAS, hoteliers can have real-time information of online business performance through an online executive dashboard, so they can better manage their sales channels anytime and anywhere as well as keep up with the fluctuating market conditions and seasonal peaks and lows."
"Another unique aspect about HAS is that it helps hoteliers obtain higher yield margins through reducing their cost of sales on high commission fees that comes with multiple third-party systems. With HAS, they only need to pay a flat rate of US$2 for each booking through a pay-per-use charging model," he said.
ASEAN Hotel and Restaurant Association (AHRA) and Malaysian Association of Hotels (MAH) president, Datuk Mohd Illyas Zainol Abidin, said: "I see HAS as a technology "game changer" that redefines the way business is done in the hotel industry, bringing higher efficiency, lower cost, greater control in terms of rooms management and allotment. This is a very appropriate time to launch HAS given the importance of online and other emerging channels for hotels around the world."
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