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MDeC wants more local content creation

AvantiKumar | July 5, 2011
MSC Malaysia initiative focuses on generating more online local content with allocation of more than US$1.6 million.

MDeC CEO Dato' Badlisham Ghazali

PHOTO - MDeC CEO Dato' Badlisham Ghazali announces ICON2 plans



Malaysian content developers are being urged to ramp up their content development for online platforms, said the Multimedia Development Corporation [MDeC]. The government ICT agency said this at the launch of a new content development programme called ICON2, which has been allocated RM5 million (US$1.66 million) of funding.

"The MSC [Multimedia Supercorridor] Integrated Content Development Programme (ICON2) aims to enable local developers with the skills and means to create world-class content," said MDeC chief executive officer Dato' Badlisham Ghazali, speaking on 1 July 2011. "The progamme's RM5 million [US$1.66 million] of funding will be spread across its three programmes namely ICONdap, ICONapps and ICONeX. Disbursement will depend on the quantity and quality of submissions received."

"Apart from tapping into the growing global demand for mobile applications, this programme provides a platform to continue playing an active role in Malaysia's transformation into a fully digital economy, as outlined under the Economic Transformation Programme (ETP)," said Badlisham.

"The ICON platform is playing a key role in transforming Malaysia from a mainly content consuming nation, into one that is more into local content generation," he said. "The positive response garnered, and the success of the inaugural ICON programme has compelled us to launch ICON2, which will continue accelerating the growth of our local digital content industry, and sustain our drive in becoming a regional and global ICT hub."

 He said the ICON2 initiative is a key component of the Economic Transformation Programme (ETP), which will transform Malaysia into a high-income nation by 2020. ETP is driven via 12 National Key Economic Areas (NKEAs), which are essentially the nation's key strategic growth sectors. "One of the NKEAs is 'Communications, Content and Infrastructure', or CCI in short, and encompasses industries and professions that facilitate and support the growth of the new economy such as broadband Internet, telecommunications, online content, mobile apps and Internet-based services."

The 10 Entry Point Projects (EPPs) under the CCI NKEA include 'Nurturing Malaysia's Creative Content' EPP, which aims to enhance our capacity and capability to create locally-produced content. This is where ICON2 comes under, as it seeks to continue ramping up the development of home-grown apps and content.

 

Creative and technical aspects

Badlisham said ICON2 would focus more on the creative and technical aspect of projects instead of just the business aspects, as previously done back in 2009. "Through this, the programme hopes to provide creative and technical individuals with the chance to focus on developing their best and most creative ideas."

 

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