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Microsoft waves goodbye to Lync, says hello to Skype for Business

Gregg Keizer | Nov. 12, 2014
More than three years after acquiring Skype, Microsoft today said it would rebrand its semi-rival Lync corporate communications platform as "Skype for Business."

That hews to CEO Satya Nadella's push to define Microsoft as the "productivity" company, a message he hammered in July in a 3,100-word message to employees and one he stressed last week in an invite-only briefing with a handful of reporters, including ones from the New York Times and Fast Company.

"To me that's the broadest definition of productivity, which is for us to empower individuals and organizations to be able to make things happen and get stuff done," Nadella told the New York Times.

Microsoft's Gurdeep Pall, who heads the Skype group, used a similar everything-everywhere message today while announcing Skype for Business. "Connecting people across all of life's moments - to talk, to share, to collaborate - is at the heart of helping people make the most of every moment," Pall wrote on the Skype blog.


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