Retailers in Singapore should ensure that they have user-friendly and mobile-optimised digital shop fronts to cater to shoppers who increasingly prefer shopping via their mobile devices.
This is because Adobe's latest Digital Index Holiday Shopping Prediction expects mobile commerce in the republic to spike during this holiday season. Online sales from this month till end December is expected to account for 20 percent of annual online sales, with 17 percent of those shopping transactions to be conducted through tablets and smartphones.
Stephen Hamil, Adobe's managing director for Southeast Asia, attributed consumers' increasing preference to shop over mobile devices to improvements in devices and connectivity that enable them to shop regardless of their location. Improvements include bigger screens, enhanced interfaces, as well as better mobile data connections, he explained.
"People now want to shop from wherever they are... so retailers have to keep up with consumer behaviour across a range of devices," said Hamil.
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