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No apps, no success for Windows 8 and RT, say analysts

Gregg Keizer | Sept. 11, 2012
The success of Windows RT, and to a lesser extent Windows 8, will hinge on the quality and quantity of apps in the Windows Store next month, analysts said today.

Moorhead, too, cited developers as a potential bottleneck.

"A lot of developers will have a wait-and-see attitude about Windows 8," said Moorhead. "If they're not seeing their competitors in the Windows Store, they're not going to be motivated to develop for it."

And mobile developers don't grow on trees. "A lot of these developers were first taken by Apple, then shared with Android. So it comes down to how many people are out there who can actually do [Modern apps] at this time," Moorhead said.

Microsoft first opened the Windows Store in February when it launched Windows 8 Consumer Preview, but restricted submissions to free apps until last month when it released the final RTM, for "release to manufacturing," code.

As of Saturday, the Windows Store had 1,080 apps, 187 of them paid apps, according to McAkins Online, which tracks the number available.

"But without the right apps, it's like buying an electric car that you can't find a plug for," said Moorhead.



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