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P1 unveils ‘One Plan Broadband’ bundle

AvantiKumar | July 8, 2011
Packet One Networks Malaysia (P1) releases One Plan broadband bundle for home and mobile usage.

Michael Lai & Idham of P1

PHOTO - (From left): Michael Lai, CEO, and Idham Nawawi, COO, both from Packet One Networks (Malaysia).

KUALA LUMPUR - Malaysian WiMAX firm Packet One Networks Malaysia (P1) has launched a new broadband bundle called One Plan for an improved broadband experience, according to the company.

Speaking during the launch in Kuala Lumpur on 6 July 2011, P1 chief executive officer Michael Lai said the One Plan is a 2-in-1 broadband bundle that comes with a P1 4G modem with wi-fi and a P1 4G on-the-go modem with shared quota. "The One Plan is also designed to offer a convenient 4G broadband service because consumers have only one broadband provider and one monthly bill."

"The P1 4G One Plan primarily aims to provide our users with great indoor and on-the-go 4G broadband experience with the appropriate devices," said Lai. "It also offers one of the highest usage quotas in the market today with up to 30GB [gigabyte] per month. Best of all, P1 One Plan is the most affordably priced package that fulfills every lifestyle need."

He said the One Plan came about from P1's findings in a consumer study conducted by analyst firm Frost & Sullivan on Malaysian broadband behaviour. "The study indicated that only seven per cent of on-the-go modem users correctly use the device for on-the-go broadband while as many as 45 percent of subscribers use their on-the-go modems exclusively at home. The remaining 48 percent is split using their modems for both home and on-the-go."

"Most people are not aware that an on-the-go modem is not optimised for indoor usage," said Lai. "Being a much smaller hence more convenient device to carry around, an on-the-go modem is best suited for outdoors. As wireless broadband signal travels through air, it inherently becomes weaker as it penetrates walls and may not be optimally received by the smaller antenna of a pocket-sized modem. By using the devices according to their functions, consumers will have better 4G broadband experience."

"Wireless broadband demand has been growing stronger over the past three years," he said. "However, P1's consumer study shows that growth in this segment is not just influenced by the influx of mobile devices such as smartphones and tablets, but consumers' preference for the on-the-go modem because it offers the flexibility of being 'portable.'"


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