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Royal Caribbean allows customers to virtually experience a cruise holiday

Nayela Deeba | July 25, 2017
Customers will be able to try out 11 activities available on the cruise ship without leaving shore.


Royal Carribean is now allowing consumers to virtually experience activities available onboard its cruise ship even before leaving shore via the HoliDeck VR.

To do so, consumers will need to put on a HTC Vive headset and controller that are connected to HoliDeck VR, which was developed by iris' Fuse Production team. They will then be shown scenes that combine live action video and CGI visuals to enable them to virtually try the 11 activities available onboard, such as surfing and rock climbing.

"The live action scenes were captured using a range of high-end 360 cameras equipped with binaural audio microphones to further enhance the overall presentation and presence of the HoliDeck," shared Dean Reinhard, creative technology director (APAC), iris Worldwide.

Royal Caribbean hopes that providing a virtual reality (VR) experience would help change the perception of customers who think that cruise holidays are boring.

"We are very pleased that the HoliDeck VR experience allows the consumers to have fun experiencing the onboard entertainment first-hand instead of just reading the product catalogue. We hope that through utilising the VR technology and game design, consumers will change their mindset and give cruise holiday a try," explained Nicole Lai, Marketing Manager, Royal Caribbean.

The cruise company will showcase HoliDeck VR at the NATAS Fair next month.


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