The Royal Opera House is not alone in its immersive experiments. The Manchester School of Art has delivered an Immersive Storylab in order to use mixed reality (AR/VR) in the form of storytelling and immersive media technology.
McFadden noted that the National Theatre is doing similar work with their Immersive Storytelling Studio, while the lab at Google Cultural Institute has also begun to explore immersive technology.
Another organisation which had experimented in this area is the Royal Shakespeare Company. They partnered with Intel in 2016 to create an immersive production of 'The Tempest' which the CIO Chris O'Brien described as "real innovation" in an interview with CIO UK.
However, the Royal Opera House hopes as VR and AR technologies mature the centuries-old institution will be able to use them to its advantage as a way to develop new audiences.
"I think it's a really exciting time to explore the potential for immersive technology within the arts," McFadden added.
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