So where does all this leave Sony's smartphone division? Pretty much in the same place as it was before the company announced the Z4 in April. It hard to see why millions of consumers would wake up one morning and realize they want a high-end smartphone from Sony instead of one from Apple or Samsung. There is no doubt Sony makes good smartphones, but not enough people want to buy them. If the company wants to change its fortunes, it needs to pool all its assets and do something that stands out more.
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