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The danger of Google's development cadence

Rob Enderle | June 30, 2014
Instead of updating products every six weeks, as Google promised at the I/O developer conference, the company might want to slow down and make sure its products and services actually represent what its customers want.

Both the existence of the list and its size suggest that Google tends to start running without making sure it's going the right way. This also helps explain Google, despite significant increases to its product portfolio, still makes most of its money from the same sources it did a decade ago.

Given that Google is a big data company, it should step back and make sure it has in place a mechanism to assure that it's moving in the right direction for users and customers before focusing on increasing its cadence. Otherwise, that list will explode — and Google could suddenly have a large number of concurrent government events on its hands like the ones that crippled IBM and Microsoft and took down Standard Oil, RCA, AT&T and Enron.

Always assure direction before you focus on speed. Otherwise you'll put a ton of effort into creating problems at a rate you can't possibly deal with.

 

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