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Twitter expands real-time advertising platform across APAC

Zafirah Salim | Nov. 12, 2014
The social networking company has launched Twitter Ads for small businesses and Twitter Flight School for agencies as part of its APAC initiatives.

Twitter has recently introduced two new real-time marketing and advertising tools for the Asia Pacific (APAC) market, namely self-service Twitter Ads for small and medium businesses (SMBs) and Twitter Flight School, a new online resource designed for agencies.

Twitter Ads for SMBs

Example of Twitter self-service ad (from an Australia SMB)

With Twitter's self-service ad products, SMBs can extend their reach beyond their current follower base to find new customers interested in their products or services. By targeting potential customers in real time based on their geography, interests, mobile device and keywords, SMBs have a greater opportunity to connect with these users at the precise moment when their business is most relevant to these users.

According to Twitter, Twitter Ads are also cost-efficient as SMBs can control their budget - they only pay per engagement, with no minimum spend.

In its media statement, Twitter said that it is currently offering self-service ads in 28 markets worldwide, including Australia, Japan and Singapore as part of the APAC markets. It added that two large SMB markets in the region - India and Indonesia - are next on the roadmap.

Twitter Flight School

Twitter Flight School is a new online resource designed to inspire creativity and help agencies of all sizes make the most of marketing on the platform.

It contains everything agencies need to know to develop high-impact marketing campaigns for clients, and can even be accessed from mobile devices. Twitter has tailored the content and created bite-size modules to address different agency roles and functions, including senior leadership, account planning and campaign management.

Twitter is currently partnering with Mindshare as its pilot regional agency to roll out Flight School to Australia, Indonesia, India, Singapore and Malaysia.


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