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What does iOS 7 bring to the BYOD party?

Tom Kaneshige | Aug. 27, 2013
Apple's first rule about enterprise features: 'You don't talk about enterprise features.' While you may not hear it from Cupertino, BYOD features abound in iOS 7 and, according to AirWatch's Blake Brannon, they are 'as innovative as we've seen from Apple.'

Apple doesn't promote enterprise features in its products, instead choosing to be seen as the consumer's champion-but this doesn't mean it doesn't have any.

In fact, Apple's upcoming mobile iOS 7, scheduled to be released to the general public this fall, is chock-full of great stuff for companies. The release will surely please the growing mass of BYOD employees who will be able to enjoy the native iPhone experience whether they're using the phone for personal or business use.

"There is so much for the enterprise in this release, across lines of business, in education, healthcare and retail scenarios," says Blake Brannon, senior product engineer at AirWatch, a mobile device management (MDM) vendor. "It's as innovative as we've seen from Apple since the original MDM in iOS 4. It opens up ways of using these devices that previously were just not possible."

The reason for Brannon's high praise for iOS 7 ranges from new technical features to enhancements to volume-purchasing policies. It's also a strategic change from Android's containerization model for serving the BYOD crowd, he says. sat down with Brannon to get his take on iOS 7 in the enterprise: What features are you most excited about?
Blake Brannon: On the BYOD front, there are things like per-app-VPN and "Open in" management, which helps you leverage native apps to get a native, user-rich experience [for your app], but gives you the BYOD kind of protection and privacy that you need to restrict and separate work from play.

It provides the industry with a new way of thinking about containerization and separation of work and personal data. In the past 12 months, the industry has been shifting towards containerization. But iOS 7 is a different perspective that gives what the enterprise wants, in terms of protection of data, and what the employee wants, which is the native experience.

The streamline enrollment process changes the out-of-box experience for setting up and managing these devices. It allows you to not have to build processes around staging and provisioning these devices, because you can really push it out to the end users to do themselves. Resetting the device to reuse it is as simple as issuing a wipe command from the Airwatch MDM tool.

In addition, the volume-purchase program changes how licensing works for mobile apps. Companies have been struggling for the past few years with the model that's been in place, because of tax reasons, legal reasons, buying in different countries. What are those changes?
Brannon: It's basically around the ability to issue application licenses to the devices and for the company to continue to own those.

The model in the past has been pushing apps to a user's device, in conjunction with pushing that license to the employee-and the employee kept and retained that license. If the employee left the organization as part of the BYOD, they would keep that software, which brought forth tax implications, in terms of gifting software to people and things like that. It was just a little bit of a nightmare.


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