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Why companies need to embrace augmented reality

Ryan Faas | Aug. 7, 2017
Apple is doubling down on the technology, which means it'll be showing up soon on millions of iPhones and iPads and could be a boon to collaboration and workplace productivity.


Attract, and keep, new employees

Another value of AR -- or any exciting and emerging technology -- is that its use likely makes a company more attractive to employees because it demonstrates a forward-thinking approach. This should translate into increased employee satisfaction, leading to greater employee retention and making a company more attractive to prospective hires. Understanding the possibilities of AR and how it can disrupt business can go help reinforce that company leaders are thinking about the future.


Build political capital for IT

Every IT project requires some measure of political will or support from within the IT department, from executives, and from line-of-business managers. Demonstrating effective leadership and delivering notable value are key ways to build that capital. Demonstrating these capabilities using new technologies builds political capital significantly and it generates excitement about what IT can deliver. This in turn generates excitement and interest in what else IT is doing and can open doors to additional support, cooperation and funding.

Ultimately, AR has the potential to completely transform the way we see and interact with the world around us. Businesses that acknowledge this and move quickly to embrace the technology will be well-positioned to ride this wave and capitalise on this transformation whether it's implemented it on smartphones, tablets, wearables or headsets -- or all of the above.


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