The data allows the company to determine whether devices are operating outside their normal parameters — in conditions with humidity levels that are too high or too low — and create alerts to send to the customer service team. The company is using insights from the data to better identify the trigger points that affect performance and use that information to deploy field resources for customer service and sales support.
Consumer packaged goods
The consumer packaged goods (CPG) sector has also experienced success implementing solutions based on the IoT. British beverage company Diageo, the company behind Johnnie Walker scotch whisky, has begun using "smart bottles" for its flagship Johnnie Walker Blue Label whisky.
The smart bottle features a printed sensor tag made with OpenSense technology from Thinfilm Electronics. It can detect the sealed and opened state of each bottle. OpenSense uses smartphones' Near Field Communication (NFC) capabilities, allowing Diageo to send personalized communications to consumers who read the tags with their smartphones.
Venky Balakrishnan Iyer, global vice president of digital innovation at Diageo, says that while Diageo owns very traditional brands (many of them are 300 or 400 years old), there's a large amount of digital interaction happening with those brands.
"These are people standing in stores or bars and wondering whether they buy the single malt or the blend, highland, or lowland," Balakrishnan says.
Diageo sees millions of searches about its brands occurring, and more than 50 percent happen via mobile within a few feet of the bottle on the shelf. The smart bottle is an attempt to facilitate and shape that interaction.
That interaction doesn’t end once the bottle has been opened.
"We know the bottle opening event has occurred," Balakrishnan says. "Our communication can change from guiding the consumer on which bottle to buy to how to best enjoy this product."
The sensor tag also has an application in the supply chain. The tags allow tracking of products across the supply chain, in-store and to the point of consumption. The sensor tags remain readable even when the factory seal has been broken. This provides an additional layer of security to protect the authenticity of the product.
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