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3D content to dominate BroadcastAsia2010

Ross O. Storey | June 8, 2010
Companies from 41 countries have taken up 16 per cent more space

SINGAPORE, 8 JUNE 2010 - Delivery of 3D content is expected to be the focus of the 15th edition of BroadcastAsia, the region's leading trade event for the broadcasting and media industry, which takes place in Singapore next week.

The organisers, Singapore Exhibition Services (SES), say the conference will present a unique 3D demonstration; the first time a LIVE' 3D showcase is being put together in Southeast Asia.

SES says 11 out of the total of 55 exhibiting Singapore companies will be promoting their 3D capabilities. SingTel and StarHub will be demonstrating their abilities in delivering 3D content on their respective platforms.

SingTel will also be showcasing its 3D playout capabilities to transmit 3D content via two different platforms, namely through satellite and IPTV on mio TV.

MediaCorp will also be showcasing its high definition (HD) outdoor broadcast van which will allow major events like the Youth Olympic Games 2010 and the National Day Parade to be produced and broadcast live' in HD.

Social media influence

In a statement, SES said: More than 70 industry experts will discuss topics including the challenges and business opportunities of digital TV and 3D TV, the influence of social media on the broadcasting industry and the technical implementation of workflow and digital asset management.

Companies from 41 countries have taken up 16 per cent more space within the 16,000 sq m exhibition this year. BroadcastAsia2010 will feature 121 Singapore companies, a 27 per cent increase on 2009, and a total of 620 exhibitors.

The prestigious event will also feature launches of new solutions and equipment for content creation, distribution and display by companies such as Assimilate, Chyron, DVS Digital Systems AG, KIT Digital, Monarch Innovative Technologies, Panasonic Systems, Pixel Power, Playbox Technology, Quantel, Screen Subtitling Systems, Sony Electronics and XD Productions.

SES CEO, Stephen Tan, said: We see vast potential for growth in the broadcasting and media industries in Asia. The signs are evident in many countries that are in the midst of migrating and upgrading from analogue to digital TV. BroadcastAsia continues to bring value and opportunities to businesses that are keen to push the boundaries of traditional business models and expand their presence in the region.

Significant worldwide

Media Development Authority of Singapore CEO, Dr Christopher Chia, said BroadcastAsia has grown in scale and importance over the years to become one of the most significant shows of its kind worldwide.

By showcasing the best and most innovative of Asia's digital media services and applications to the world, BroadcastAsia plays a major role in reinforcing Singapore's position as a hub for digital media innovation, Dr Chia said.

In response to strong demand for quality content for consumers, there will also be a new Creative Content Production Conference' as part of the event, which will feature engaging sessions on cost-efficient ways to create and produce content across multiple distribution and delivery platforms, new technologies and opportunities for film makers in Asia.


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