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AirPods miss is not Apple's first holiday sales flub

Gregg Keizer | Dec. 12, 2016
Past incidents involved iPhone, iMac and Mac Pro

In a rare mea culpa, Apple CEO Tim Cook admitted that the iMac launch had been poorly handled. "If we could run it over, frankly, I would have announced the iMac after the turn of the year, because we felt our customers had to wait too long for that specific product," Cook said during an April 2013 conference call with Wall Street.

"This delay is [different] in that we're not talking about shortages on a finished product, but an announced product that's delayed," said Moorhead of the AirPods when asked to compare its situation to the problematic Mac Pro and iMac rollouts.

 

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