Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

As the magic fades, can the iPhone 7 recover Apple’s mojo?

James Henderson | July 25, 2016
Apple needs to take some risks with its iPhone design now more than ever.

“Samsung’s smartphones have featured curved-edge displays for a couple of years, and while undoubtedly being beautiful devices, their failure to demonstrate a need for the curved edge display has meant that the feature is “nice to have” but not worthy of an industry-wide revolution,” he explained.

“Luckily, integrating new technologies and features into the user experience is Apple’s forte.”

In September 2016, Apple will launch the iPhone 7, and Apple’s typical two-year cycle suggest this year’s version will feature a redesign.

However, supply chain rumours do not back up this expectation and instead point to a major iPhone redesign in 2017.

“If so, the iPhone 7 and Apple could be in for a rocky 12 months,” Gleeson predicted.

 

Previous Page  1  2 

Sign up for Computerworld eNewsletters.