As the end of December approaches, visions of sugar plums are dancing in Android fans’ heads as they await the big event. Not Christmas—we’re talking about CES 2017. While there are more rumors than you can shake a stocking at, several companies have already begun to promote their upcoming announcements.
As the Jan. 5 kickoff date draws ever closer, Android phone maker Asus has teased what looks like two phones set to be unveiled at the annual Consumer Electronics Show in Las Vegas. CEO Jerry Shen has already confirmed that its next ZenFone will be based on Google’s Project Tango, and the 30-second spot clearly references the AR exploration capabilities of such a handset.
Also, T-Mobile has announced that its first Uncarrier event of 2017 (the 13th such announcement) will be held on the first day of CES this year. In a short teaser video, CEO John Legere simply says, “You’re going to love what’s next,” after dodging a barrage of customers seeking info. Previous Uncarrier events have brought free music and video streaming, carryover data, and, most recently, a stock ownership referral program.
HTC sent out a cryptic invite for a post-CES event.
And while HTC will certainly have some goodies to show off at CES, it’s also planning a major announcement after the show. In a cryptic invitation to an event on Jan. 12, the company simply says it will be unveiling something “For U.” Set against a blue, cloud-swirled background, the white U mirrors the C in HTC’s logo, which is turned on its side.
Why this matters: CES doesn’t always deliver when it comes to products you can actually buy, but it’s hard to not get wrapped up in the hype. HTC’s is particularly interesting in that it’s coming after the event, but we’ll be watching T-Mobile to see what goodies are in store for Android phones. And a new Tango phone is pretty exciting, too.
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