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Brands, take note: Customers still struggle to reach you

Katherine Noyes | Aug. 10, 2016
Social media isn't helping, one U.S. survey says

When problems do arise, responses had better be quick.

"All customers, but especially the millennials, have been trained by subscription companies to be impatient and to expect rapid responses, because subscription companies are geared to being more responsive," Pombriant said. "Whether you're a traditional company of a subscription company, that's the reality you deal with."

 

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