Citibank Singapore has announced its digital initiatives to boost its mobile and digital banking initiative to improve customer experience.
The bank recently launched its digital wallet called Citi Pay for Android smartphone users in the country, following the launch of Samsung Pay. According to Citibank, half of their customers are now actively using digital banking channels. In Singapore, over 70 percent of their customers use its online banking platform.
"Being mobile and digital banking-focused is about creating a smartphone-centric and digital banking experience that is truly easy and convenient for our customers. By ramping up our capabilities across mobile devices, we offer them an enhanced banking experience that is simple, accessible, and secure," said Han Kwee Juan, Chief Executive Officer of Citibank Singapore Limited, in a press statement.
"Our customers today are increasingly digitally-savvy, mobile and global. Our mobile and digital strategy is built around our customers' evolving preferences, ensuring that we bring them a banking experience that meets and exceeds their expectations across all our digital touch points - phone, mobile and online banking. Through these efforts, we are building a bank that partners our customers anytime, anywhere," added Kwee Juan.
Aside from a digital wallet, Citibank also announced its efforts to provide a seamless digital solution to the customers in areas of mobile, advisory, and authentication.
Just last month, the bank launched its voice biometrics authentication, which requires the customers to call the bank's self-service hotline called CitiPhone to have their identities verified through their voices.
The bank also showed its Total Wealth Advisor tool which is designed to improve the investment advisories given to the customers. Lastly, Citibank Singapore introduced its insurance advisory tool called Citi-iPOS initiative which offers a paperless end-to-end planning and insurance advisory consultation to their customers.
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