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Digital gaming market in AP to reach US$30 billion

Anushkar Mohinani | March 29, 2012
The digital games market in the region will more than double over the next four years, says Ovum.

The Asia Pacific digital games market will more than double over the next four years to be worth US$30.3 billion in 2016, says technology analyst firm Ovum.

In a new report issued today (29 March), Ovum said retail sales in the region comprised over half of global retails sales in 2011. Ovum has predicted it to grow to nearly 60 per cent by 2016.

Neha Dharia, Ovum’s consumer telecoms analyst, said in the report that Asia Pacific is already vital in terms of digital gaming retail sales, and will grow in importance in future. “The region will drive the digital games market globally. The most significant retail sales contribution will come from the massive multiplayer online game sector, while the highest amount of growth in the Asia-Pacific market will come from mobile gaming,” she commented.

Ovum also expected gamer numbers to grow faster than retail sales. According to the firm, casual and social games will be vital to growing the number of gamers and bringing digital games into the mainstream.

Ovum forecasted that in 2016, online unique gamers in the region will reach over one billion and mobile gamers will be fewer 900 million.

“Telcos could harness the growth of digital gaming in the region by offering gaming-specific connections, or bundling mobile games with data access packs,” advised Dharia. “In addition, shifting the distribution of payments offline could encourage the number of in-app game purchases,” she said.


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