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Google has changed its Shopping ads after an EU antitrust ruling

Peter Sayer | Sept. 29, 2017
Google is now letting comparison shopping services pay to place ads at the top of search results, its way of dealing with an antitrust fine for demoting them in organic search results

The Commission has not said it's happy with Google's plans.

Indeed, Competition Commissioner Margrethe Vestager said of the changes, "I have learned not to let my happiness depend on site design, and I think I should keep it that way."

"It is for Google to show that they live up to the decision," she said at a news conference Wednesday. "We know part of what they will do, but it is for Google to show that they do it. We will monitor it actively."

Earlier this week, the Commission signed contracts with KPMG and search engine consultancy Mavens to monitor Google's compliance. "They are known to be very knowledgeable in these areas when it comes to data and search," Vestager said.

Google must also submit a report on its compliance every four months.

The company is appealing the fine.

 

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