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goSwiff Professional Services to drive the growth of mobile payments

Nurdianah Md Nur | Dec. 22, 2014
The services provides end-to-end support to enable banks and MNOs to create mCommerce strategies for their merchants.

Singapore-based goSwiff has rolled out a suite of professional services for banks and mobile network operators (MNOs) in an effort to increase mobile point-of-sales (mPOS) and online transactions.

Using its technical, marketing and operational expertise in spending activation, goSwiff helps its clients create efficient mobile commerce (mCommerce) strategies and payment solution rollouts for their merchants. Its professional services and consulting team are currently working with over 50 banks in 25 countries to help them establish industry standards for mobile payment infrastructure together with central banks, regulators and card schemes, said Simone Ranucci Brandimarte, goSwiff's CEO.

"Our new service offering responds to the needs from the market to support banks and MNOs with their mCommerce rollout, merchant activation and management," said Brandimarte.

goSwiff Consulting Services enable banks and MNOs to analyse the benefits and value of mCommerce and marketing services for their merchants before defining the strategy and implementation of mobile payment solutions.  Services offered include market research, strategy and business planning, and developing a go-to-market commercial strategy.

goSwiff Managed Services provide clients with flexible and scalable operational support and outsourcing services that will drive revenues and lower costs. The services include merchant activation, new merchant acquisition and onboarding, data monetisation for customer relationship management, and local support.


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