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How colleges are failing theit students

Sharon Florentine | Dec. 17, 2014
Most traditional four-year colleges are great at teaching students theoretical knowledge, critical thinking, history, literature and even computer science, but where these institutions fall short in a key area: teaching graduates the skills they need to land jobs after school and manage their careers.

The new Career Management and Coaching Program at Webster University, launching in July 2015, will offer a for-credit course on career management, one-on-one career coaching and lifetime access to Right Management's career resources, alumni network and job bank.

The approach turns the traditional career services model on its head by tapping the expertise of career management professionals from Right Management and integrating their knowledge and experience into the curriculum, helping students perform an effective job search that will land them a role.

"So many career services departments are not equipped to support students the way they need to in today's job market. They need to know how to create an effective resume, how to develop a 'personal brand,' how to prepare for an interview, how to negotiate salary if a job offer is made - these aren't topics traditionally taught in college, but they are certainly necessary. As experts on career management, we're uniquely equipped to do that for students," says Haskins.

Colleges Should Give Graduate an Edge

Programs like the Webster University and Right Management partnership are a great example of how innovative institutions can help better prepare students for life after graduation. By acknowledging the need for these practical skills and leveraging outside experts to bring that information on campus, institutions can give their graduates a significant edge in a tight market.

"There are so many talented career management, coaching and job search resources out there that colleges and universities should be taking advantage of. They can focus on education and we can focus on our area of expertise — it's a winning situation for everyone," says Gillis.


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