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How Microsoft sees the connected car

Patrick Nelson | Dec. 16, 2014
Bryan T. Biniak, Global VP & General Manager at Microsoft in Silicon Valley spoke on where he sees the connected car going — and it shouldn't just be a parallel existence, he thinks.

Interacting with the future connected car was one of the subjects covered at the Los Angeles Auto Show's Connected Car Expo I attended recently. CCE is the annual authoritative pow-wow of automotive and technology experts. It explores the shape of future transportation.

Microsoft was on hand with Bryan T. Biniak, ex-Nokia apps, and currently Global VP & General Manager at Microsoft in Silicon Valley. Biniak spoke on where he sees the connected car going — and it shouldn't just be a parallel existence, he thinks.

Soul of the car

Biniak reckons that the key to making the connected car work is that the car has to understand the passengers, or occupants. In other words, it needs to listen, watch, and even start to get an understanding of who they are as individuals.

He used the terms "soul of the car" and "soul of the passengers," and says the car has to go beyond co-existence. The car has to understand what's important to the occupants.

Advanced mood recognition

Biniak says the car needs to be able to "tune for the experience." What he means is that audio recognition needs to be implemented that will identify what's going on in the passenger compartment.

For example, when kids are screaming in the back, the car should be able to identify the racket and provide a suitable audio program to counter it.

The car shouldn't just turn the music up louder, he said. Jokes, trivia, or something related to gaming could work, he suggests.


Giving kids in the back something to do is, as we all know, a good solution to brat-like behavior. It works on spouses too, I think.

Biniak suggests a system whereby the parent manages the child's experience from the front seat.

He says a gesture-based interface is the best solution. Conceivably, that could originate in some kind of tablet-like device. But he suggests tying it into a POI, or Point of Interest, recognition element.

In other words, tying in the vehicle's known location with mapping and interesting POIs, like a building. The elements automatically appear in order to distract the kids.

Mixed reality

Biniak mentioned the dragon training game School of Dragons. Dreamworks, the animation studio, has adapted it with virtual reality elements.

They took elements from the outside world and transformed them into a real-time game, playing out during a journey.

All of the POIs, as you are driving along, appear in the game. Biniak reckons this is where back-seat gaming should head.

He also mentioned Magic Leap, the cinematic reality company that is developing a goggles-based system that creates experiences floating around passengers.

Travel times applications


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