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How the NFL and Silicon Valley are primed to blitz cable TV

Mark Sullivan | Aug. 27, 2013
Verizon already has a football deal. What happens if Google and Apple pile on, too?

To sports fans who subscribe to cable TV only to watch football, such a sea change could be very good news. Here's why.

By the time the 2014 NFL season rolls around, Google or some other Internet TV player may have forked over the cash to the NFL to stream a few seasons' worth of pro games. The NFL may be one of the few content owners that's willing and able to license premium content that could then be sold à la carte. A larger content owner like Viacom, for example, might require that a large group of its channels be sold in a bundle, as they now do on cable.

So while an NFL Sunday Ticket purchased from a Silicon Valley powerhouse like Google probably wouldn't be that much less expensive than the $45 to $60 that DirectTV charges now, the fee would still be less than the $75 (and higher) that most people pay for cable.


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